Dallas Holiday Parade

Thank You to Our 2019 Sponsors

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Thank You to Our 2018 Sponsors

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OUR STORY

A gift to Dallas

In 1987, The Adolphus and Children's Medical Center Dallas each reached historic milestones by celebrating 75th anniversaries. The Adolphus had prospered to become an  internationally acclaimed hotel, and Children's Medical Center Dallas had become one of the premier pediatric hospitals in the United States. In search of an appropriate way to celebrate the holidays and their 75th anniversaries, the hotel proposed the idea of a parade to Children's Medical Center Dallas. The parade would kick-off the holiday season for the city, and bring families to downtown Dallas.


An instant winner

On December 3, 1988, the first parade was produced by employees from The Adolphus and Children's Medical Center Dallas and  enjoyed by a crowd of 70,000 enthusiastic children and their family members. The event became known as the "Miracle on Commerce Street."   


The parade continues to grow

The parade grew quickly.  In 1993, international retailer Neiman Marcus signed on as the title sponsor.  In 2008, after 15 years, Neiman Marcus retired as the title sponsor of the parade. Their wonderful partnership and support of the parade over the years helped drive this Christmas parade to the level it is today.

  

Today

The Dallas Holiday Parade is the City’s largest one-day, outdoor event. More than 350 television stations in 159 markets have syndicated the parade. It has become a holiday tradition for thousands of families throughout North Texas and coast to coast.  


OUR FUTURE

HTEDance

In the spring of 2017, Jeff Giles, president and CEO of Dallas-based HTEDance and Spirit Group, announced his intent to keep the parade marching! HTEDance and Spirit Group has been a long-time partner of the parade, bringing pageantry and beautiful productions to the event. In addition, Jeff is known throughout the parade industry for providing beautiful productions for other large-scale parades from coast to coast.


Together with Cassie Collins, parade director, and many of the committee members and parade volunteers, HTEDance and Spirit Group has ensured this time-honored tradition will continue its march through the streets of Downtown Dallas each December.


WANT TO JOIN THE DALLAS HOLIDAY PARADE FAMILY?

CONTACT US

Drop us a line!

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Jeffrey Giles - Executive Producer

Jeffrey@DallasHolidayParade.com


Jesse Mejias - Operations

Jesse@HTEDance.com


Cassie Collins - Parade Director

Cassie@DallasHolidayParade.com

Dallas Holiday Parade

PO Box 632178, Irving, Texas 75063

(469) 628-5399