Dallas Holiday Parade

Sponsorship

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Corporate and individual sponsors are the force behind the holiday magic. Without financial assistance, many elements in the parade would not be possible. See below for details on each sponsorship level. Of course, we are happy to discuss with you a customized sponsorship package. If you are interested in becoming a sponsor, please click on the red button to send us your information. We look forward to hearing from you!

Sponsorship Opportunities

Underwriting Partner

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o Category exclusivity 

o Recognition in opening and closing productions with sponsor banners

o Santa float with sponsor banner

o Logo on dasher boards along Commerce Street in TV Zone

o Logo on street painting

o 2 (:30 seconds each) TV spots (Commercials provided by partner)

o Minimum of 4 mentions in script

o Option to have a crowd pleaser with employees handing out

o Employee engagement opportunities through volunteering

o Logo or name mention on all marketing promotions

o Logo on parade website

o Logo on tickets

o Logo on official shirts

o 200 VIP tickets

o Option to have booth presence in pre-parade activities at Main Street and Belo Gardens

 

Presenting Partner

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o Category exclusivity

o Recognition in half-time production with sponsor banner

o Float with sponsor banner

o Logo on dasher boards along Commerce Street in TV Zone

o Logo on street painting

o 1 (:30 seconds) TV spot (Commercial provided by partner)

o Minimum of 3 mentions in script

o Option to have a crowd pleaser with employees handing out

o Employee engagement opportunities through volunteering

o Logo or name mention on all marketing promotions

o Logo on parade website

o Logo on tickets

o Logo on official shirts

o 100 VIP tickets

o Option to have booth presence in pre-parade activities at Main Street and Belo Gardens

Platinum Star Partner

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  o Category exclusivity as “band” sponsor

o Sponsor banner with each band

o Minimum of 2 mentions in script

o Employee engagement opportunities through volunteering

o Logo or name on all marketing promotions

o Logo on parade website

o Logo on official shirts

o 50 VIP tickets

Gold Star Partner

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o Sponsorship of a float with sponsor banner

o Minimum of 1 mention in script

o Employee engagement opportunities through volunteering

o Logo or name on all marketing promotions

o Logo on parade website

o 20 VIP tickets



Silver Star Partner

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  o Sponsorship of a giant inflatable balloon with sponsor banner

o Minimum of 1 mention in script

o Employee engagement opportunities through volunteering

o Logo or name on all marketing promotions

o Logo on parade website

o 10 VIP tickets


Red Star Partner

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  o Sponsorship of a costume character with logo or name on door sign

o Minimum of 1 mention in script

o Employee engagement opportunities through volunteering

o Logo on parade website

o 4 VIP tickets



Parks Partner

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  o Sponsorship of activities at either Belo Garden or Main Street Garden

o 4 activity booths in park 

o Logo on park signage

o Minimum of 1 mention in script

o Employee engagement opportunities through volunteering

o Logo on parade website

o 6 VIP tickets