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Dallas Holiday Parade
  • Home
  • Photos
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  • HTEDance
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congratulation to our emmy recipients

Experience Dallas Holiday Parade Festival Through Our Lens

    ANNOUNCING THE 2025 DALLAS HOLIDAY Parade

    DOWNTOWN DALLAS

    Saturday, December 6, 2025 8:30am

    TICKETS ON SALE NOW!

    A SPECIAL THANKS TO our founding partner

    MAKE A RESERVATION

    a special thanks to our platinum star partner

    A SPECIAL THANKS TO OUR gold STAR PARTNERS

    A SPECIAL THANKS TO OUR SILVER STAR PARTNERS

    The best way to get where your going for the Dallas Holiday Parade!
    Downtown Dallas, Inc is a proud sponsor of the Dallas Holiday Parade.

    OUR ENTERTAINMENT PARTNERs

    stay with our official hospitality partner

    a portion of the proceeds will go to OUR FRIENDS AT

    Parkland Health Foundation serves as our beneficiary for 2023.

    OUR MEDIA PARTNERS

    The Dallas Morning News is our media partner helping to spread the good news about Texas' largest ev!

    OUR STORY

    A gift to Dallas

    In 1987, The Adolphus and Children's Medical Center Dallas each reached historic milestones by celebrating 75th anniversaries. The Adolphus had prospered to become an internationally acclaimed hotel, and Children's Medical Center Dallas had become one of the premier pediatric hospitals in the United States. In search of an appropriate way to celebrate the holidays and their 75th anniversaries, the hotel proposed the idea of a parade to Children's Medical Center Dallas. The parade would kick-off the holiday season for the city, and bring families to downtown Dallas.


    An instant winner

    On December 3, 1988, the first parade was produced by employees from The Adolphus and Children's Medical Center Dallas and  enjoyed by a crowd of 70,000 enthusiastic children and their family members. The event became known as the "Miracle on Commerce Street."   


    The parade continues to grow

    The parade grew quickly.  In 1993, international retailer Neiman Marcus signed on as the title sponsor.  In 2008, after 15 years, Neiman Marcus retired as the title sponsor of the parade. Their wonderful partnership and support of the parade over the years helped drive this Christmas parade to the level it is today.

      

    Today

    The Dallas Holiday Parade is the City’s largest one-day, outdoor event. More than 350 television stations in 159 markets have syndicated the parade. It has become a holiday tradition for thousands of families throughout North Texas and coast to coast.  


    OUR FUTURE

    HTEDance

    In the spring of 2017, Jeffrey Giles, president and CEO of Dallas-based HTEDance and Spirit Group, announced his intent to keep the parade marching! HTEDance and Spirit Group has been a long-time partner of the parade, bringing pageantry and beautiful productions to the event. In addition, Jeffrey is known throughout the parade industry for providing beautiful productions for other large-scale parades from coast to coast.


    Together with many of the committee members and parade volunteers, HTEDance and Spirit Group has ensured this time-honored tradition will continue its march through the streets of Downtown Dallas each December.


    WANT TO JOIN THE DALLAS HOLIDAY PARADE FAMILY?

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    CONTACT US

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    EXECUTIVE STAFF

    Jeffrey Giles - Executive Producer

    Jeffrey@DallasHolidayParade.com

    Dolores Meza - Administrator

    Office@DallasHolidayParade.com

    Tara Barnet - Director of Pageantry

    Tara@DallasHolidayParade.com

    Elizabeth Davila - Director of Bands

    Jackie Lemons - Director of Bands

    Bands@DallasHolidayParade.com

    Michelle Rodges - Director of Vendors & Parks

    Vendors@DallasHolidayParade.com

    Dallas Holiday Parade

    PO Box 632178, Irving, Texas 75063

    Copyright © 2021 HTEDance & Dallas Holiday Parade - All Rights Reserved.

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    Saturday, December 6, 2025

    TICKETS ON SALE OCTOBER 1, 2025 - 5:00pm CST

    Tickets Available - October 1st 5:00pm CST